What is the secret of a brand’s success? People will give you various answers that,while accurate, do not tell the full story: products are made to high standards; they tend to have a curative property; they involve a degree of craftsmanship; the makers are genius; or better still, there is a heritage attached to it that dates back to several centuries. I say it’s a little of all these and at the same time none of these.
What makes a brand, well… a brand, is its consistency.At Evergreen Tea, we’re challenging and changing the way consumers think about beverages and enjoy them. We’re building a global brand with a Indian culture. And
we’re all about being local — promoting local, growing local. Our journey at the Evergreen Group starts from the lush tropical tea gardens that
are cultivated locally. The fine green leaves are selected from the surrounding gardens of Jalpaiguri, Dooars and Kishanganj (Bihar) to produce the finest quality tea. The workforce too is local. Ours is like a family unit that sustains hundreds of lives by giving them employment and a chance at life.
However, it’s not just us here who are brewing magic. You, the consumer, are the greatest factor in bringing forth that magic. In choosing us, you are promoting our ideologies and efforts. It’s not just us who are helping hundreds of lives through jobs and opportunities, it’s been you all the way. You are the second wheel that maintains the equilibrium in maintaining a successful brand.
So, thank you consumers for believing in us. Keep choosing us and we’ll keep the faith.