Makers of Magic (part 2)

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What is the secret of a brand’s success? People will give you various answers that,
while accurate, do not tell the full story: products are made to high standards; they
tend to have a curative property; they involve a degree of craftsmanship; the
makers are genius; or better still, there is a heritage attached to it that dates back to
several centuries. I say it’s a little of all these and at the same time none of these.
What makes a brand, well… a brand, is its consistency. 
At Evergreen Tea, we’re challenging and changing the way consumers think about
beverages and enjoy them. We’re building a global brand with a desi flavour. And
we’re all about being local — promoting local, growing local.
Our journey at the Evergreen Group starts from the lush tropical tea gardens that
are cultivated locally. The fine green leaves are selected from the surrounding
gardens of Jalpaiguri/Dooars and Kishanganj (Bihar) to produce the finest quality
tea. The workforce too is local. Ours is like a family unit that sustains hundreds of
lives by giving them employment and a chance at life.
However, it’s not just us here who are brewing magic. You, the consumer, are the
greatest factor in bringing forth that magic. In choosing us, you are promoting our
ideologies and efforts. It’s not just us who are helping hundreds of lives through
jobs and opportunities, it’s been you all the way. You are the second wheel that
maintains the equilibrium in maintaining a successful brand.
So, thank you consumers for believing in us. Keep choosing us and we’ll keep the
faith.

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